Growing penetration of Ai&Ml in stock content and growing penetration of Ott platforms Driving demand for stock footage

DUBLIN, June 10, 2022 /PRNewswire/ — The “Image and Video Market – Global Outlook and Forecast 2022-2027” report has been added to from offer.

The global stock image and video market is expected to grow at a CAGR of 6.95% during the forecast period.

The study examines the current scenario of the global stock images and videos market and its dynamics for 2022-2027. It covers a detailed overview of several industry growth enablers, restraints, and trends. The report presents both the demand and supply sides of the market. It profiles and reviews the leading companies and other eminent ones operating in the market.

The global stock images and videos market is segmented into the following segments on the basis of product: stock images and stock video. In terms of product, the market was dominated by demand generated by stock footage on a global scale. However, due to the increasing penetration of OTT platforms and cinematography, the demand for stock videos is expected to witness a higher CAGR during the forecast period.

The global stock image and video market is highly consolidated. Since Getty Images and Corbis imposed a consumer-driven business model (i.e., low price, high volume), the industry hasn’t changed much. While there are several specialized agencies and family shops, the growth of the latter seems unclear. Specialized agencies, however, can survive provided they keep up with changing technology and demand.

Large agencies, such as Getty Images, often represent smaller ones, benefiting from their exclusive content and giving them an opening. Several platforms have also been created for hobbyists. The top four vendors dominate the market.

Businesses around the world are either dealing with the effects of economic instability or trying to make a name for themselves on a global scale. Hence, the reliance on digital advertising is increasing. While the value of stock photography has been fixed in developed economies, in developing and emerging economies, stock photography is poised to gain prominence in the marketing mix outside of traditional channels.

However, the quality of the images and their ease of access are other important factors commonly and systematically taken into account.


  • Conversely, there was a lot of dynamism in the market. Amid the pandemic, there have been a series of acquisitions by private equity firms as they seek to capitalize on trends such as the shift to digital, online gaming, mobile media and opportunities presented by social media that promote the market in the near future. For example, private equity firm EQT acquired Freepik and Great Hills Partners acquired Storyblocks.
  • On September 7, 2021, Shutterstock announced the acquisition of PicMonkey, a graphic design and image editing software. This acquisition is expected to complement Shutterstock’s content subscriptions and expand audience reach. On October 26, 2021, Shutterstock introduced Flex 25 Plan + Creative Workflow Tools. This is a multimedia subscription for individual users that allows downloading stock images, stock videos indiscriminately.
  • The global market in 2021 was dominated by revenue generated by macrostocks holding over 60% share.
  • Global RM stock images and videos held a higher share in 2021 and are expected to reach over $4 billion by 2027, growing at a CAGR of over 6% over the forecast period.

Main suppliers

  • Getty Images
  • China Visual Group
  • Shutterstock
  • Adobe Stock

Other Important Suppliers

  • 123RF
  • France Media Agency
  • Agefotostock
  • Alamy
  • AP pictures
  • List of artists
  • Can store photos
  • Coinaphoto

Main topics covered:

1 Research methodology

2 research objectives

3 Research process

4 Scope and coverage
4.1 Market Definition
4.2 Base year
4.3 Scope of the study
4.4 Market Segments

5 Report assumptions and caveats
5.1 Main caveats
5.2 Currency conversion
5.3 Market Derivation

6 The market at a glance

7 Presentation
7.1 Overview
7.2 Value chain
7.2.1 Business model
7.3 Recent developments
7.4 Global media landscape
7.5 Key Elements of the Images and Videos Market
7.5.1 Sales and distribution channel
7.5.2 Community of content contributors
7.5.3 Marketing
7.5.4 Competition
7.6 Covid-19 impact analysis
7.6.1 Editing agency templates

8 Market Opportunities and Trends
8.1 Growing Penetration of Animation Production
8.2 Quick switch to vertical formats
8.3 Rising Penetration of Ott Platforms Drives Demand for Stock Footage
8.4 Blockchain technology is making inroads
8.5 Social issues outweigh mindless consumerism
8.6 Growing Ai&Ml Penetration in Inventory Content
8.7 Powering up via distribution offers
8.8 Platform Integrations Growth
8.9 Mobile stock loses its luster
8.10 Drone Shot Content in the Visual Arts

9 Market Growth Catalysts
9.1 Growth of the e-learning industry
9.2 Reinventing storytelling
9.3 Improving journalistic value
9.4 Growth of digital communities in a hyperconnected ecosystem
9.5 Social broadcasts maintain buzz in stock content
9.6 Growth of content automation and personalization
9.7 Consumer behavior and authenticity

10 Market Restrictions
10.1 Evolution of digital culture
10.2 Copyright Infringement and Violation of Licenses
10.3 Proliferation of buyable social commerce
10.4 Overabundance of images
10.5 Unsustainable business models
10.6 User-generated content is eating away at the market
10.7 Audio Video Eclipse

11 Market landscape
11.1 Market Overview
11.2 Market Size and Forecast
11.2.1 Product: Market Size and Forecast
11.2.2 Source: Market Size and Forecast
11.2.3 Application: Market Size and Forecast
11.2.4 Licensing: Market Size and Forecast
11.2.5 End User: Market Size and Forecast
11.3 Five forces analysis

12 Product
12.1 Market Overview and Growth Driver
12.2 Market Overview
12.3 Image bank
12.4 Stock Videos

13 Source
13.1 Market Overview and Growth Driver
13.2 Market Overview
13.3 Macrostock
13.3.1 Market Size and Forecast
13.3.2 Pictures
13.3.3 Videos
13.3.4 Market by Geography
13.4 Microstock
13.4.1 Market Size and Forecast
13.4.2 Pictures
13.4.3 Videos
13.4.4 Market by Geography

14 Application
14.1 Market Overview and Growth Driver
14.2 Market Overview
14.3 Commercial
14.4 Editorial

15 License
15.1 Market Overview and Growth Driver
15.2 Market Overview
15.3 RM
15.3.1 Market Size and Forecast
15.3.2 Pictures
15.3.3 Videos
15.3.4 Market by Geography
15.4 RF
15.4.1 Market Size and Forecast
15.4.2 Pictures
15.4.3 Videos
15.4.4 Market by Geography

16 End user
16.1 Market Overview and Growth Driver
16.2 Market Overview
16.3 Traders
16.4 Film and television producers
16.5 Media and publishing companies
16.6 Companies and individual creators

17 Geography
17.1 Market Overview and Growth Driver
17.2 Geographic overview

For more information on this report, visit

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Research and Markets
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